Empower Your Skin care

Confidence every day at every age
Discover easy-to-use eyebrow tints for at home use and daily confidence

  • Eyebrow Tint

    Introducing the first at-home anti-aging brow tint made by an Irish brand that gives you a youthful look with time-saving convenience.
  • Tailored for Maturing Brows

    Our tint is crafted to seamlessly blend with your natural brow color, ensuring a look that's both authentic and revitalizing.
  • Nailed it

    A new Irish brand has nailed it' says Woman's Way. 'A doddle to apply' and a 'very clever must-have'. Also voted Product of the Year by Evoke Magazine.

This is not just a product, it's a promise

Everyone, no matter their age, wants to look and feel their best. For themselves, not for anyone else. Sadie my granny showed me that women deserve to embrace aging gracefully and with confidence. Sadie's Secrets is my promise to allow women to honour their beauty at every age and with confidence.

Our story

Meet Sadie

Find out more about the woman who sparked a young girl's dream, ambition and dedication to ensure everyone feels confident at every age.

Read our story

Effortless, Youthful Brows in Minutes

  • Vegan

    Our entire collection is vegan and cruelty free.

  • Natural

    We only use the finest natural ingredients.

  • Recyclable

    All packaging is recyclable and eco conscious.